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Korean wave, known as Hallyu, is all over the world. Korea’s celebrities and movie producers and such are one of the parts trying to influence cultures of other countries and introduce them to the Korean culture. It has been successful in the Asian market, but it did not succeed yet in the western countries.
Recently, Park Jin Young, a producer and CEO of a music recording company, was on the Billboard magazine. The advertisement was about how he would record and co-produce a 15-year-old girl, named Min, with an American producer Lil Jon. It advertises Min and how she is going to debut in America first and not Korea. Also it mentions how Park Jin Young is bringing his label to the U.S. and that his JYP Manhattan Center is opening. Also, an article, ‘Korean music mogul to NYC’, was written about him in a business newspaper named Crain’s. This article also mentions Park Jin Young’s company JYP and how he is planning to set up JYP USA in Manhattan, New York. The article mentioned that he called the building ‘The Gateway to Asia’ or an academy. The building consists of eight quarters for teenage artists, choreography room, recording studio, and an office for eight JYP USA staff. It also says he is famous between American labels and that they want to work with him. Park Jin Young was previously known for producing music in albums for singers Mase, Will Smith, and Cassie. And now that he is starting his label in America everybody is watching him. It is great to see how one man can influence many people. I would like to think he is one the people who can introduce our country to America. I hope he succeeds and open up the Hallyu industry more, so that our country’s economy can get better.